Coming In For Landing… Page That Is.

 So what is a landing page exactly?

A landing page is simply the first page that a person visits when they come to your site from a marketing campaign such as a bum marketing method campaign or a ppc campaign.  It is generally the page that you want them to take action on.  The action may be making a purchase or signing up for your email list.

The Secret To A Successful Landing Page – Relevance

If you read any of my posts, you know that I harp on this big time.  Relevance is THE key to successful landing pages.  

Your landing page MUST be directly related to your ad or article call to action in order to make sales. Google rewards relevance and customers love it.   Basically, it works like this.  If you are looking for information on the movie The Godfather, and I write and ad, and then take you to a site that sells the Godfather movies and Godfather memorbilia, that is relevant.  However, if instead I take you to a site that is the home page of a site that has tons of movies, that is not relevant.  This may be the same site, but your customers will like you more and buy more if you are relevant.

I hope this helps you understand landing pages.

I wish you success,

Heather

Share this: