I’ve been doing this crazy thing called internet marketing for over 3 years now, and I have experienced some great success. But along the way I’ve discovered a few things that gurus usually won’t tell you – because they are not popular and don’t sell ebooks or courses.

I call these “The Hidden Secrets of Internet Marketing Success”.

The first secret is time.

If you are doing SEO then time is a huge element of success.  This is something that most of the time you don’t here a lot about.  Most people who are selling courses emphasize how quickly you can get to the top of the search engine rankings.

The truth is that it often takes TIME.  Sure, sometimes you can get quick top ten listings, but usually it takes 3 to 6 months for those listings to come about and then stick.  In more competitive niches it can take a year.  It is worth the patience that this takes though.   First page listings in Google can make you a lot of money and give you time freedom that most people only dream about.

My basic formula for getting top listings in Google is….

Good Keyword Research + Quality Content + Quality Diverse Backlinks + TIME = rankings.

The second secret is skill.

Some people come to internet marketing with a tech or entrepreneurial background that allows them to succeed very quickly.  I was not one of those people.

For me, I did a lot of experimenting and wasted a lot of money on courses.  I was lucky enough to make some money right away (although I really didn’t understand what I was doing to make the money), so I KNEW that I could make this crazy internet based business work.  After  A LOT of experimenting I finally sat down and took a good hard look at my business.

• I looked at what worked and what didn’t work
• I looked at what I liked to do and what I hated
• I came up with a plan and decided on a core business model

This is one of the best things I have EVER done.   However, the initial experimenting and course buying was needed to gain the skills to be able to get to the point of being able to evaluate.

I decided I would focus on two things.

1. Delivering content that adds value to the web and my customer
2. Getting #1 rankings in Google for my target pages

As of this writing this focus has tripled my income in the las 9 months.  (I’m on track to hit x4 in February, but the month isn’t over yet )  I have bought two courses since doing this, but they have fit in perfectly with my business plan and have been a help rather than a distraction.  They were also recommended to me by friends, so I knew they were good BEFORE I bought them.

The skills I have developed have taken time and been hard won, but they are SO worth it.

The third secret is perseverance.

The reality of this business (despite all the hype) is that for most people that I know it takes the ability to let go of the instant gratification culture and be willing to work without a lot of return for some time before seeing the pay off.   This is a big adjustment for most people who are used to being paid hourly or salary.

For instance, right now I am developing a huge authority site on a topic that I enjoy and should be profitable.

• I am paying a friend of mine $200 a month to write 20 pieces of content a month for this site.
• I won’t even start promoting it and gaining backlinks until after the first 20 pieces of content are on the site.
• I don’t expect to start making any money from it for at least 3 months.
• I don’t expect to see it recoup the $200 a month I am putting into it for 4 to 6 months.
• I have NO guarantees that it will work (although I have experience on my side telling me it will).

So why am I spending so much money and time on this site? Easy – I have the skill to make an educated guess that it will work and I expect this site to earn me several thousand dollars a month by the time I am done with it.

Is that worth the upfront investment to me?  Sure it is.

Is it worth all the time and struggle it took me to learn the skills and make the money to afford the outsourcing to get there?  You bet!

Would I have spent this kind of money and time on a site a year ago.  HECK NO!  I had to learn the skills first and get the income rolling in in order to be able to do it.  And if you push long enough you are bound to see similar successes.

So there you go… the three hidden secrets of Internet Marketing Success.  Time – Skill - Perseverance.  Hope it helps you on your journey!

Heather

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